Amazon has come up with a fashion photography studio called ‘Blink’ as it looks to rise up its fashion ambitions in India.

Amazon has come up with a fashion photography studio called ‘Blink’ as it looks to rise up its fashion ambitions in India.

Amazon has come up with a fashion photography studio called ‘Blink’ as it looks to rise up its fashion ambitions in India.

Amazon has already launched their studio in New York and London. India is Amazon’s third faculty globally after that.

Amazon India continues to battle its Indian competitor, Flipkart which rolled out its private label fashion brand Divastri.

The studio will intend to aid Amazon’s effort of creatively cooperating with fashion brands, such as Marks & Spencer, and partners to produce high-quality images for its fashion merchandise every year.

Arun Sirdeshmukh, head of Amazon Fashion India, said: “At Amazon, we are constantly thinking about how we will raise the bar, how we will redefine the way the customer discovers, engrossed with, and shops for fashion online. All of our hard work we’ve made for this studio related to the technology, scale, and talent is designed to deliver high-quality imagery that motivates and educates our customers.”

“With this studio, we will continue to reinforce our relationships across the complete industry – with brands, designers, and creative talent. This is part of our plan to transform and innovate in how fashion is exhibited on the site and be the best probable place for fashion brands to present themselves online.”

Ritesh Mishra who is the head of buying and merchandising at Marks & Spencer, India said that their association with Amazon Fashion allows them to reach a wide potential audience across India. With an offering of over 1,500 styles on Amazon.in, we are able to make it even more appropriate for customers to shop our quality clothing collections in India. The launch of the new Amazon Fashion Studio is really exhilarating and we looking forward to showcasing more of our latest styles and outfit ideas.”