Fashion photography is a quickly emerging genre of photography, becoming incredibly popular in recent times. It is one of the most profitable areas of photography. The main idea of fashion photography is to showcase clothing materials, clothes, accessories and footwear. We focus on excellent portraiture, optimum lighting and scenic locations. Often, photographers incorporate their own aesthetic into their photography, making it really unique in its features. Fashion photography is used extensively for advertisements and fashion magazines, apart from fashion shows and events.
Specializations include catalog or commercial photography which is solely for the purpose of selling clothes, makeup, accessories, etc. Commercial photography ranges from local look-book designing to shooting a major make-up ad, designer label campaign, etc. The models are usually given authoritative directions so as to produce the desired results. All elements must be in place, including composition techniques, lights, camera, shooting environment, etc. A studio environment is more controllable, hence preferred more over outdoor locations. Usage of prop items are also helpful to set a narrative or a theme to the photo-shoot. Every fashion photographer has an idea in place which helps in easy execution by the photographer and vice versa. The pace at which the fashion industry is growing is just further proof of the scope of fashion photography in the future.