In the era of e-commerce, photographs have been able to gain the threshold more firmly due to its importance in various industries and spheres of life. For those who want to take up photography as their career, now has to face a big challenge of deciding which stream of photography to enter that could fetch them a name, fame, and money. There are diversified fields in the career of photography which may or may not be directly related to photography but certainly, require excellent photographic skills to complete such as digital marketing.
Listed below are the different types of photography services from which one can choose according to their occasion or professional requirement. If someone is interested in pursuing a professional photographer’s career, can opt from the list. The list is certainly neither exhaustive nor all-inclusive as there are many diversified fields within this industry :-
Types Of Photography Services
1) Fashion photography
This is one of the most glamorous and difficult to enter the genre of photography job. The work of a fashion photographer includes covering shoots of the top fashion magazines to clicking awe-inspiring photographs of the latest styles in trends on the runway. Being a very integral part of the fashion industry, fashion photographers have to put in a lot of hard work and passion into this job. Runway shots require an element of documentary photography while Studio shoot requires one on one work with the models and other assisting team members.
Nowadays, catalog and magazine shoot is also done on various locations such as tropical beaches, subways, the marketplace, etc. to bring in the substance into the photographs.
This photograph needs focus, attention, perfection, glamour, and perfect lighting arrangement to bring out the glory of the model and the location. Since the looks and the poses of model matters a lot in this kind of photography. Majority of the photographer’s time is spent explaining the looks, and the poses demanded from the model to make the entire scene look like the one desired from the publication house.
Fashion photography is done through the collective efforts of a group of people such as stylist, wardrobe specialist, hairdressers, makeup artist, location sets, art directors, etc. These and many more contribute immensely in keeping the shoot on track and bringing in the desired magic, staying off the camera lights.
2) Product Photography
Popularly called as commercial product photography, this is the field of great specialization. The main aim of such photography is to influence the image viewer, enticing them to shop for the product by having a close look at the photographs. The job of product photographer is very demanding in terms of the skills, creativity, and eyes for details. The photographs clicked by fashion photographers are used for online and print catalogs besides labeling and packaging logos. Product Photography is usually studio based as the expert has to carefully control of backgrounds, shadows, lightings, and various other equipment setting and availability.
Product Photography is further subdivided into various categories, such as food, jewelry, clothing, life, etc. The food photography is needed by hotels and restaurants to advertise and creating their menus. Jewelry photography is required by jewelers, eCommerce portals, where the perfect balance of light and setting is a must.
Product photography can be done with the help of mannequins, Ghost mannequin techniques, or tabletop photography.
3) Event photography
Corporate events, rock music concerts or crazy star events, and more tempt you with camera in hand. It offers the possibility to work in a variety of settings as it involves a mixture of photojournalistic documentary work and portraiture.
Most of the time, organizations use their event photographs for publicity and advertising. Others keep these party photographs as souvenirs of cheerful moments or keepsakes. It is one of the fun and exciting niches.
4) Advertising or lifestyle photography
This is one of the most extensive forms of photography because we are surrounded by photographs all around be it billboards, Street signs, magazine ads, smartphones, etc. It is only the high quality and captivating photographs that keep the advertising world alive.
eCommerce revolution has contributed immensely in adding to the requirement of lifestyle photography. This includes various subjects such as Street photography, Lifestyle photography, fashion photography, Product Photography, etc. where the photographer can work as a freelancer or in the contract. Many times Lifestyle photographers also work directly for big ad agencies where they shoot for the print ads campaign, internet, etc.
5) Catalog photography
This kind of photography includes clicking pictures of various products like food items, beauty, and health, gadgets, accessories, grocery products, books, fashion items, etc. Catalog photography is the primary medium for showcasing the brand’s product range. A beautiful and descriptive catalog prepared with high-quality images of the products and their features in detail. This is used by the brand to let the potential customers gain access and knowledge to the various products former their looks and their utility before finalizing the decision of buying them.
Experimenting and the experience count the most in this field of geography as the basic aim is to turn the product images into a sellable product that can lure the customer for the purchase.
6) Jewelry photography
Jewelry photography as the name suggests is associated with glitters, and photographers do the justice to the same through various photo editing tools. The aim and the most difficult task of jewelry photographers are to enhance the looks of jewelry, adding glamour to them via proper lighting, positioning, and other techniques.
7) Apparel photography
This kind of photography is significantly required by eCommerce stores who need high-quality apparel photography to close the sale deal with the potential buyers. This genre of photography is not as tricky as that of jewelry; still, it needs the right lighting and details to be captured by experts.
8) Fine art photography
This photography reads no rule, as this is a form which is more around creating art with the camera. The photographer uses their creativity that is showcased in the galleries or at the art shows. The final frames of the pictures are sold to the customers. The subject of this photography could be anything under the sun. The photographer mainly tries to capture the emotional response of the subject and communicate it to the audience through camera clicks.
9) Architectural photography
This is taking pictures of buildings and other architectural pieces. The photographer’s hair tries to capture the essence of the building right from inception to its completion, giving details. It includes the exteriors, interiors, and the building’s design. This requires special techniques and types of equipment which could minimize the distortion of the images.
10) Sports photography
It is an excellent field if you are a sports savvy photographer. These photographers use quick cameras and long lenses to zoom in on the action area from where they capture the winning shots. Teams need the photographs, advertising and marketing agencies and news media channels active online or in print form.
As stated earlier, the photography mentioned above fields is not the only one as there are many more like aerial, travel, scientific, stock, travel, photojournalism, and much more. If you are keen to work with lenses and cameras, then choose from various portfolios available as per your field of interest.